Something Awesome on the Horizon

Introducing Mini, who we tell the story of SHIFT through.

Last week was a big one for SHiFT. Our team began and completed production on a video that is a visual culmination of everything that SHiFT stands for. 

It answers the question, “Why would someone want to recycle their car through SHiFT?”. 

We are so lucky to have gotten the chance to work with a wonderful team of creatives. Thank you to Andrew Nadkarni, Alana Hearn, Megan Massey, and Gino Gianneschi for sharing your talents with us. Thank you to Scott Robertson of Robertson’s Auto Salvage for being a huge part in this production as well. 

And of course, thank you to Rebecca Kelly and Rupert Nesbitt for choosing to recycle their car through SHiFT.

We are so excited to see the finished product and to share it far and wide! Keep an eye out for it on our website,, and social media accounts.

For now, enjoy the previews below.