Something Awesome on the Horizon

Introducing Mini, who we tell the story of SHIFT through.

Last week was a big one for SHiFT. Our team began and completed production on a video that is a visual culmination of everything that SHiFT stands for.

It answers the question, “Why would someone want to recycle their car through SHiFT?”.

We are so lucky to have gotten the chance to work with a wonderful team of creatives. Thank you to Andrew Nadkarni, Alana Hearn, Megan Massey, and Gino Gianneschi for sharing your talents with us. Thank you to Scott Robertson of Robertson’s Auto Salvage for being a huge part in this production as well.

And of course, thank you to Rebecca Kelly and Rupert Nesbitt for choosing to recycle their car through SHiFT.

We are so excited to see the finished product and to share it far and wide! Keep an eye out for it on our website, www.shift4tomorrow.org, and social media accounts.

For now, enjoy the previews below.

The SHIFT team shot from above, taken on a drone.

From L to R: Megan Massey, Kelsey McKeon, Jared Suisman, Rebecca Kelly, Rupert Nesbitt, Alana Hearn, Joseph Hearn, Gino Gianneschi

Recycle your car through SHIFT couple pose in front of their Mini Cooper.

Rupert and Rebecca in front of their 2010 Mini Cooper ‘Mini’.

Individuals on the recycle your car through SHIFT video shoot operate cameras.

Rupert and Rebecca sharing their story about Mini and why SHIFT was the right choice for them.

Mini begins the journey to Roberton’s Auto Salvage in Wareham, Mass.

Mini arrives at Roberton’s and gets lifted up to begin the disassembly process. The tires are the first parts to go!

Rupert during one of our more elaborate scenes.

Director Andrew Nadkarni interviews Vince Edivan, Direct of Member Relations for the ARA.

One step in the process of when you recycle your car through SHIFT.

Auto scrap post-crushing. After all usable parts are removed, the remainder of the vehicle will be scrapped and sold to metal recyclers for shredding.

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